YouTubers have to declare ads. Why doesn't anyone else?

  Ko‘rishlar soni 2,919,083

Tom Scott

22 kun oldin

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
UZpost declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
Tom Scott 27 kun oldin
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, UZpost titles have to be short and catchy!
Stoic Libertarian
Stoic Libertarian Soat oldin
Because other mediums include the medium of those who oppose it. Here's another, why are value-less idiots against smart people making money?
Ruiqi He
Ruiqi He 9 soat oldin
Thank you for this video thing
Niels De Stickere
Niels De Stickere Kun oldin
@Bonjour l
Niels De Stickere
Niels De Stickere Kun oldin
@Bonjour Uuu ...u.. I Oo... Qq
Niels De Stickere
Niels De Stickere Kun oldin
@Bonjour Q O
Starwall 59 soniya oldin
The Sonic The Hedgehog movie was just one long advert for Olive Garden. Make of this what you will.
Prometheus Xavier
Prometheus Xavier Soat oldin
Why does whether the speaker is fictional or real have any bearing on whether not disclosing paid promotion counts as lying or fraudulent?
3toPlay 2 soat oldin
stevek917 2 soat oldin
Banning all TV political ads here in the US would be wonderful.
cubicmetre 3 soat oldin
The UK bans advertising for politcal campaigns? I actually once thought of this but never figured it had or even could have been done anywhere, we definitely need this in Australia. Also in that case how the hell did Boris Johnsen get elected?
egg 3 soat oldin
Honestly Tom, the only thing they fear is you (this comment was sponsored by DOOM Eternal)
APotatoSapling 4 soat oldin
Dylan Trader
Dylan Trader 4 soat oldin
an ad on youtube started playing right after tom said "time to play 'is this an advert?'" and it was hilarious to me!
Psych O'Chaos
Psych O'Chaos 4 soat oldin
*abridges the sentence saying that congress will not abridge speech*
SenpaiOtu 5 soat oldin
me when i have 1 ad on this video
martian pyro
martian pyro 6 soat oldin
26:06 Meanwhile, Cordarelle Patterson said "hold my delicious refreshing Gatorade, found at any local grocer" then dropped an F bomb on Nickelodeon in broad daylight on a Sunday
Ds Kicks
Ds Kicks 6 soat oldin
The thankful norwegian preclinically tap because cattle covalently reflect since a torpid justice. bawdy, neat white
Convilious 6 soat oldin
The vaping part was hilarious!
Sarge084 7 soat oldin
Also gunshots don't sound the same in real life as Hollywood would have you believe.
Hando Alegra
Hando Alegra 7 soat oldin
What if an influencer got a sponsor to pay them to give a paid product placement on a live television news segment. The news agency would have no say or knowledge of this product placement. The influencer straight up looks at the camera and says "Before I begin, my interviews on is brought to you by rAiD Sh4DoW L3G3nDs"
Javier Cairus
Javier Cairus 9 soat oldin
Ruiqi He
Ruiqi He 9 soat oldin
The title is what I have been wondering for years but never searched up
Space Legends
Space Legends 9 soat oldin
Honestly wish Tom was my teacher
Yivan 9 soat oldin
Sad. No *The Emoji Movie* reference.
xyz chaos
xyz chaos 9 soat oldin
why does his voice sound so much like jacob colliers?
JCG Le Fabulous
JCG Le Fabulous 11 soat oldin
It's time to play is this an advert! -Actual youtube ad starts-
Favio Becker
Favio Becker 12 soat oldin
Loved the vaping pen :)
Sophia Fern
Sophia Fern 13 soat oldin
11:48 . You're welcome
Harry R.
Harry R. 14 soat oldin
Also: if you wanna battle deceptive marketing, your going to have to fight the system that allows currency to exist. But if you are, good luck comrade.
Harry R.
Harry R. 14 soat oldin
This'll help when I read Das Capital.
Master Mostfa
Master Mostfa 14 soat oldin
2:52 *_oh God_* ( ͡° ͜ʖ ͡°)
Ari S
Ari S 15 soat oldin
'Time to play "Is this an advert!"' Ad starts playing almost immediately
Liza George
Liza George 16 soat oldin
Honestly I never noticed that NikkieTutorials had that code...
Mikroflax 16 soat oldin
lets play "is this an advert?" plays real yt advert
RyanWake bradtelle
RyanWake bradtelle 16 soat oldin
The only one I didn't know 100% was the last one
Tieren Comerford
Tieren Comerford 16 soat oldin
Throwback to when McDonald’s made a knockoff movie of E.T. And out a whole dance number at one of their locations in the movie
Chad Peterson
Chad Peterson 17 soat oldin
As an American, I couldn't agree more. I have become very dissatisfied with the way corporate influence is regulated in the US, to the point that while I hope the issues you've addressed come to courts here eventually, I'm nonetheless convinced that the rulings would be manipulated by biased advertising and lobbying into a more favorable situation for corporations, rather than the people. I'm pleased that European countries (or at least Great Britain and Germany) seem to have more restrictions on corporate speech, and thus more protections for the speech of the populace, and I hope to see the US somehow make its way to something similar.
Jamie Zero
Jamie Zero 17 soat oldin
That's a good point actually. Why aren't TV, film, newspapers and even radio allowed to get away with it..
qopoy dnon
qopoy dnon 18 soat oldin
"Is this an adver-" ad plays Yes it is, Tom. Yes it is.
Shark Ice T
Shark Ice T 6 soat oldin
Begone bot
Francisco Ruiz
Francisco Ruiz 19 soat oldin
Sage 20 soat oldin
The royals are imposters. SUPERSUS
qopoy dnon
qopoy dnon 18 soat oldin
explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well
alfaDude156 20 soat oldin
Tbh, I would not trust the opinion of a watch by someone that can not see the difference between a showpiece Rolex and a timepiece Omega at that short distance, even if they happen to be right in this case ;)
Beargamer 23 soat oldin
Is it weird that i want more of Tom Reacts.....
JXRDY. Kun oldin
I can’t believe influencers are the most oppressed people in 2021 who would’ve guessed
Ameliorata Kun oldin
Vat19: *starts sweating profusely*
Elijah Kun oldin
rip your sponsorships lmao
KorliWolf Kun oldin
Tom: "is this an advert?" UZpost: ( ͡° ͜ʖ ͡°)
Skrapion Kun oldin
Amusingly, UZpost played a Disney ad for me after this video.
djredrover Kun oldin
i feel like this guys voice doesn't match his face.
CroydonVlogs Kun oldin
This video was Sponsored by the white cliffs of Dover
Khaltazar Kun oldin
I see lots of UZpost channels being sponsored not ever declaring it. No mention of the sponsor in their thumbnail, title, description, video, or audio. Those channels have over a million subscribers each. UZpost plays favorites for sure. Meanwhile channels that accidentally forget to add that the video was sponsored one time get punished harshly, but those that never declare it are fine.
A Spooky Child The Kneecap King
A Spooky Child The Kneecap King Kun oldin
"Is this an advert?" _TurboTax ad plays_ Never change, Tom
FalcoGer Kun oldin
Wow... that was... amazingly accurate xD
Ahmed Matsuura
Ahmed Matsuura Kun oldin
Your voice sounds exactly like Mehdi Hasan
NYANUAR Kun oldin
20:03 what you all came for
Hat to a kitten
Hat to a kitten Kun oldin
Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well
mochi lochi
mochi lochi 2 kun oldin
i got an ad of a dude talking about a product and i thought that was part of the video
neondroolz 2 kun oldin
jeez i love reaction channel tom
RedXWasHere 2 kun oldin
Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring
soulmin 2 kun oldin
this video is not sponsor by raid shadow legends
May Nyan
May Nyan 2 kun oldin
Americans really just think saying brand names is humour?
OhNoNotFrank 2 kun oldin
Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.
Joris Geleijns
Joris Geleijns 2 kun oldin
did you know that bad guys in movies never have I-phones cause it looks bad?
Beamy Breezy
Beamy Breezy 2 kun oldin
no visible ads
Lamarr The Headcrab
Lamarr The Headcrab 2 kun oldin
This video: exists Verified UZpostrs: allow us to introduce ourselves
Andy Pollard
Andy Pollard 2 kun oldin
One of the best you have done. Imoo. How do you managed to explain this so easy. 👍
Bilal Ahmed
Bilal Ahmed 2 kun oldin
The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch
A. Jay
A. Jay 2 kun oldin
That's how economic slaves are treated in all aspects of life.
EvelynNdenial 2 kun oldin
how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.
Skorp 2 kun oldin
Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)
Lucy 2 kun oldin
My god I want a subway now
Chill Bro
Chill Bro 2 kun oldin
If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.
GlitterBot 5000
GlitterBot 5000 2 kun oldin
I hate how I'm always trying to me sold something I hate jt
Frazer Kirkman
Frazer Kirkman 2 kun oldin
Are the white cliffs of dover product placement while talking about the strengths of living in the UK?
Max Albertson
Max Albertson 2 kun oldin
“It’s time to play is this an adver-“ “USAA!!!”
Peter Marsella
Peter Marsella 2 kun oldin
Idk why but "if this glamorizes vaping, I have failed" is so funny to me
Mirjan Bouma
Mirjan Bouma Kun oldin
Same 😂
Robbie B.
Robbie B. 2 kun oldin
Tom Scott is a very ethical AI.
Frederic Wielinger
Frederic Wielinger 2 kun oldin
Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement
TheKamiBunny 2 kun oldin
Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?
Neltharak Arudin
Neltharak Arudin 2 kun oldin
Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends
Thomas Caswell
Thomas Caswell 2 kun oldin
that react video was amazing
Jānis 2 kun oldin
FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).
OOD2021 2 kun oldin
In some countries tv series have to declare there is product placement for example
j g
j g 2 kun oldin
Another case of lawyers destroying society.
Big Tricky
Big Tricky 2 kun oldin
nice video, cleared up a lot of what i thought on this
SeRgEaNt RaNdOm
SeRgEaNt RaNdOm 2 kun oldin
Liked the video as soon as Tom ripped into UZpostrs that promote predatory mobile games
Burken Productions
Burken Productions 2 kun oldin
This video made me unsubscribe.
Sheng He
Sheng He 2 kun oldin
I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).
Uki Malefu
Uki Malefu 3 kun oldin
This comment is NOT sponsored, and it should be. Because I'm broke AF
Shawn P
Shawn P 3 kun oldin
TV is SO Boomer!
Cryptix FTW
Cryptix FTW 3 kun oldin
yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all
John Nugent
John Nugent 3 kun oldin
The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover
jp kellerman
jp kellerman 3 kun oldin
Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)
bowen voowy
bowen voowy 3 kun oldin
"Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?
walter soares
walter soares 3 kun oldin
Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.
bowen voowy
bowen voowy 3 kun oldin
Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.
James NotmyLastName
James NotmyLastName 3 kun oldin
thank you for leaving the vape choke in.
MrGermandeutsch 3 kun oldin
"Don't vape, kids" -Tom Scott, 2021 (colourized)
dsp4 3 kun oldin
9:37 Did Apple pay you to say that?
MultiCappie 3 kun oldin
Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.
Oli Minion
Oli Minion 3 kun oldin
ill be honest this is probably my favorite episode yet.
Thomasina Feucht
Thomasina Feucht 3 kun oldin
The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday
Lil Rick
Lil Rick 3 kun oldin
Liked instantly after that amazing top satire at the beginning -- just top tier
Petter Källman
Petter Källman 3 kun oldin
Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.
B A 3 kun oldin
Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways
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